Marketing / (Record no. 27326)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a22001937a 4500 |
| 020 ## - ISBN | |
| International Standard Book Number | 9780070385481 |
| 020 ## - ISBN | |
| International Standard Book Number | 0070385483 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification Number | HF 5415 |
| Item Number | .M37 2012 |
| 245 ## - TITLE | |
| Title | Marketing / |
| Remainder of title | Dhruv Grewal ... [et al.]. |
| 250 ## - EDITIONSTATEMENT | |
| Edition statement | 2nd Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC.(IMPRINT) | |
| Place of publication, distribution, etc | Toronto : |
| Name of publisher, distributor, etc | McGraw-Hill Ryerson, |
| Date of publication, distribution, etc | ©2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Field link and sequence number | 1 v. (various paging) : col. ill. ; 29 cm. |
| 500 ## - GENERALNOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT--TOPIC | |
| Topical term following geographic name as entry element | Marketing. |
| 650 ## - SUBJECT--TOPIC | |
| Topical term following geographic name as entry element | Advertising. |
| 650 ## - SUBJECT--TOPIC | |
| Topical term following geographic name as entry element | Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL AUTHOR | |
| Personal Name | Grewal, Dhruv |
| 942 ## - ADDED ENTRY ELEMENTS(KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 650 ## - SUBJECT--TOPIC | |
| -- | 203 |
| 650 ## - SUBJECT--TOPIC | |
| -- | 3289 |
| 650 ## - SUBJECT--TOPIC | |
| -- | 639 |
| Source of classification or shelving scheme | Not for loan | Location (home branch) | Sublocation (holding branch) | Shelving location | Date accessioned | Full call number | Barcode | Nonpublic note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | JOOUST - Main Campus | JOOUST - Main Campus | General Circulation | 09/06/2022 | HF 5415 .M37 2012 | 2022-2094 | Rotich. | Books |