Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Material type: TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xiv, 345 p. : ill. ; 26 cmISBN:- 0761926690 (paperback)
- 658.8/342 21
- HF5415.32 .M66 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books | JOOUST - Main Campus General Stacks | HF5415.32 .M66 2003 (Browse shelf(Opens below)) | C.1 | Available | 2012-3506 |
Includes bibliographical references and index.
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
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