Jaramogi Oginga Odinga University of Science and Technology (JOOUST) Library

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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxiv, 690 p. : col. ill. ; 27 cmISBN:
  • 9780073404707 (alk. paper)
  • 0073404705 (alk. paper)
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .H258 2009
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books JOOUST - Main Campus General Stacks HF5415.2 .H258 2009 (Browse shelf(Opens below)) C.1 Available 2012-0961
Total holds: 0
Browsing JOOUST - Main Campus shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5415.2 .C5 2009 Marketing Research: HF5415.2 .C5 2009 Marketing Research: HF 5415.2 .E894 2010 Essentials of Marketing Research HF5415.2 .H258 2009 Marketing research : HF5415.32 .M66 2003 Consumer behavior and culture : HF 5415.32 .S54 2004 Customer behavior: A managerial perspective HF 5415.32 .S54 2004 Customer behavior: A managerial perspective

Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.

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