TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Birks, David F.
TI  - Marketing research: an applied approach
SN  - 0273657445
AV  - HF 5415.2 .M34 2003
PY  - 2003///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Marketing research
KW  - Marketing research--Methodology
KW  - Cluster analysis
N1  - Includes index
ER  -