Jaramogi Oginga Odinga University of Science and Technology (JOOUST) Library

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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xiv, 345 p. : ill. ; 26 cmISBN:
  • 0761926690 (paperback)
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.32 .M66 2003
Online resources:
Contents:
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books JOOUST - Main Campus General Stacks HF5415.32 .M66 2003 (Browse shelf(Opens below)) C.1 Available 2012-3506
Total holds: 0

Includes bibliographical references and index.

Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.

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